Iconic, Best-Selling Gift Brand Gets ‘Star’ Treatment in First Series

Paris and Los Angeles (October 12, 2021) – Cyber Group Studios, the international producer/distributor of animated series and creator of entertainment brands for children and families, is developing Precious Moments^™, an animated comedy and adventure series for children ages 4-6 based on the gift industry phenomenon of the same name. The whimsical 52x11-min series is created by Scott and Julie Stewart (Kate & Mim-Mim). The development plan also includesfour 30- to 60-minute holiday specials.

The Precious Moments brand, best known for its signature range of collectible porcelain figurines with distinctive teardrop-shaped eyes that help celebrate milestones and special occasions in people’s lives, has been a best-selling range of the gift business for over four decades.

“Precious Moments embodies values that have been embraced and celebrated by families for generations,” said Karen K. Miller, President & CEO. “After a very challenging year for all of us, we have a wonderful opportunity to create a series that delivers magical and heartwarming moments with endearing characters who will bring viewers so much joy. ”

“We are excited to introduce this new series to the international broadcast community and to kids and families around the world,” said Raphaëlle Mathieu, Senior Vice-President of Sales Acquisitions and New Media. “Precious Moments will appeal to viewers of all ages and we’re delighted to provide content that brings families together.”

“We are thrilled to be working with Cyber Group Studios and a team of thoughtful writers and artists to bring the Precious Moments brand to a new generation of children,” said Shehnaz Safiuddin, Vice President of Product and Marketing, Precious Moments, Inc. “Our updated art style and entertainment content are sure to captivate young audiences while fostering feelings of nostalgia among parents and grandparents.”

Precious Moments follows the adventures of 8-year-old Hope and her adorable pet hamster, Sammy, as they work together to help make the children of Heartspring’s precious moments come true. With an abundance of comedy and heart, thoughtful undertones of mindfulness and plenty of fun, action-packed moments, Precious Moments features diverse characters and strong messages of inclusiveness. The series underscores the Precious Moments brand’s core values of loving, caring, sharing, and kindness via stories that emphasize sharing feelings, overcoming fears and anxieties, and more.